BrandKey Marketing Limited is a Marketing Agency established in 2008 and offers strategic thought leadership in classical Marketing and aims to play a leading role in the development of Mobile Marketing in the region. The firm is owned and run by an experienced and well seasoned career Marketer, Judy Kiruri who has had extensive brand management experience with major multinationals, Coca-Cola and Unilever.
We have a comprehensive range of services. We can help you develop a robust marketing strategy and business development plan, based on a thorough understanding of your business objectives. We will generate the Marketing Plan and manage the marketing activity and tasks to deliver your business objectives.
Our expertise enables us to act as a highly effective marketing strategy consultancy servicing the needs of organisations across Kenya and East Africa.
Mobile Content - Mobile Poa Content Service.
Mobile information and entertainment enhances the consumer’s day.
Our Mobile content service brand - MobilePoa has a rich data base of varied content from ringtones, true-tones; wallpapers, Java games and information services. The database currently stands at approximately 80,000 pieces of mobile content and growing.
Our Ringtones and Ring back tones are hot. The tones cut across geographies and music generes: Pop, RnB, Hip Hop, Soul, Classical, Raggae, Dancehall, Gospel, Rock.
Our East African ringtones are hot and sought after for a plethora or generes: Benga, Genge, Swahili, Reggae, Gospel, Lingala and Local vernacular.
Our information services is interesting and relavant. We have content on Love, Beauty, Dieting, Health, Daily Devotion, Cookery, Home Safety, Home Care, Male Grooming among many more as we continuously update the category libraries.
In order to build subscription and awareness the mobile content services are advertised in top the newspapers as well as top quality magazines. Our subscriber base is our biggest asset.
We believe that mobile marketing is all about engaging the consumer in an ongoing dialogue with your brand. It extends brand reach into a new space, the mobile channel, where it had previously little influence.
Mobile marketing reaches consumers in a very personal way, using a device that is highly personalised.
Mobile technology now plays a vital role in everyday life. Whether it is booking tickets to a concert, banking, getting information on promotions or keeping informed about up coming provider services, your mobile phone is central to everything.
With Eyeballs Mobile Advertising, businesses can now interact with consumers in a way that it is not possible with most other forms of marketing.
Advertising through the mobile channel is logical as subscribers are typically out and about and are a captive audience as they will always check when the phone beeps.
BrandKey has also been successfully involved in playing a critical role in assisting organizations monetize their projects by matching their products with
advertisers who take up these projects for corporate sponsorships. The advertisers not only boost these projects by endorsing them but the client is able
to recoup the cost of developing the project. We secure corporate sponsorships for projects and Marketing related initiatives on behalf of clients.
One such sponsorship is TV drama series “THE TEAM” by Media Focus on Africa and Search for Common Ground (NGOs).
It is a recurring drama series on Citizen TV which will run for a period of 5 years starting 2009.
It is a fully sponsored program by various flagship brands in the market.
We are continually re-designing the sponsorship package and inviting more sponsors. The next series will be on air from May 2010.
We have breadth and depth in brand management skills gained over the years. From this expertise and exposure to different markets, we have curved out a niche
in the monetisation of previously untapped potential revenue opportunities through branding.
We identify branding opportunities for Advertisers and in turn
secure advertising revenues for clients. One such client is Silverbird Theatre and Lifestyle Stores (formerly Numetro) a leading entertainment Pan African company.
We direct advertisers to take up prime advertising opportunities within this high end Media Stores and the Cinema theatres thereby driving traffic to the Stores as
well driving visibility and awareness for the Advertiser. We plan and recommend Movie Sponsorship opportunities for the advertiser who may be having either loyalty
or consumption building objectives linked back to retailing opportunities and it’s a win-win for all parties.